Break It Down Show Host, Professional Speaker and Cultural Consultant.–What’s your “Ground Truth?”
Why We Wanted to Talk to Monsanto
My co-host on the Break It Down Show, Jon and I are about to post what is likely our most provocative show to date. Our guest for the episode is Monsanto associate Ty Vaughn. Why did we decide to talk to Monsanto?
Here is a link to the show http://bit.ly/1EkOgKj
First, both Jon and I don’t like simply working from assumptions…we want to understand how systems work. We want to examine how and why people do what they do. There is always more to the story, when we investigate. Success is rare for those who aren’t working extraordinarily hard towards something. These are great stories. We wanted to see what Monsanto was really doing.
Second, we’ve both seen posts on social media sites that Monsanto is “evil.” If I’m being completely candid, hyperbole like this makes me dig in my heels and look for answers. Monsanto may be the most evil company on earth for a lot of people…However, before I agreed with that assumption, I wanted to hear from the source. That thought, “Are they evil?” began the pre-production process for this episode.
I reached out to Monsanto and what do you know, they responded back and we began a dialogue. This dialogue required me to challenge my own preconceptions. I also had to allow Jon to be comfortable with Monsanto as a guest. As Jon and I worked through or own personal objections, we figured out how we wanted to approach the show.
A quick aside–When I advise on cultural issues, I frequently note that feeling uncomfortable or confused in cross-cultural settings is normal and a positive sign. I knew the dissonance I was feeling meant we were in a good space to learn and intersect with Monsanto’s culture.
Our interview was going to be a dance. We can’t simply corner Monsanto and pound away with the same rhetoric we’ve read on social media sites. We also can’t simply provide a bully pulpit for the company. From the beginning, we were open with our intentions. We were gong to ask fair but tough questions. We weren’t gong to ambush them, or be disrespectful. We wanted to foster a conversation. Also, we’d have listen…and allow Monsanto to describe some of the things on the “good” side of their ledger.
What we found was a company that underestimated the importance of messaging. A company that, like most, preferred to stay within their own culture rather than endure the cost of investing in cross culturally communicating. A company that was able to admit mistakes; can we do the same?
Additionally, a company that is growing because of their support to farmers. A company that is trying to figure out how to feed the world as we grow from 7.5 billion to 10, 15 even 20 billion people. A company that responds, directly to the needs and questions of farmers. A company that recognizes global climate change, loves and supports science and wants to be part of the climate change solution. They are a company that was willing to talk…to you, to us…to anyone who has the guts to chat?
So, let’s get started. Check out Ty, Jon and myself on the Break It Down Show.